A lifelong Milwaukeean, Beth has been committed to the city since her first independent bus ride downtown to see a concert at the MECCA. Her career reflects this devotion. Hired in 1998 to lead the newly formed Milwaukee Downtown, BID #21, Beth brought experience from roles at the Westown Association, the Milwaukee Department of City Development, and the Milwaukee Common Council.
She introduced events that are now staples of Milwaukee's cultural calendar including the Milwaukee Holiday Lights Festival, Downtown Dining Week, and Downtown Employee Appreciation Week. These events attract residents and visitors, showcasing the city's charm and vitality.
Beth's vision extended beyond events. She championed the development of residential living downtown, growing the population significantly over the years. This effort was crucial during the COVID-19 pandemic, as the strong residential-base sustained downtown businesses through unprecedented challenges.
Her branding and marketing initiatives positioned downtown Milwaukee as an attractive destination for businesses, residents, and tourists alike. Beth's ability to build partnerships with business leaders, city officials, and community organizations has been key to her success.
A particular point of pride for Beth is the Community Intervention Team, which brings together behavioral health, public safety, and community organizations to address homelessness with compassion and innovation. Her commitment to inclusivity is evident in this and other efforts, including her advocacy for public art, such as Sculpture Milwaukee and the Giannis mural.
Beth shares, "My journey with Milwaukee Downtown has been filled with passion, purpose, and countless moments that I will cherish forever. Together, we have created a Downtown that embodies the spirit and energy of all who live, work, and play here.”
Beth's decades of leadership, compassion, and vision have transformed Milwaukee, and have earned her recognition as the Rotary Club of Milwaukee's 2025 Person of the Year.