Part 2 of an Interview with Recruitment and Admission Co-Chairs Beth Fetterley Heller of the Urban Ecology Center and Matt Hunter of CBRE.


THE WAVES:  When we started the interview last month, you explained that “Leaders Making a Difference” guides the RCM’s recruitment philosophy.  That makes sense.  Does the club have any diversity goals?


BETH: We aim to increase cultural, age and gender diversity of the club to reflect and anticipate demographics of today and tomorrow’s business and community leaders.


THE WAVES: Are you looking for individuals from any particular sector?


MATT: Yes. We would really like to focus our recruitment efforts on business leaders, specifically manufacturing, retail, construction, telecommunications, health care and technology.  We are especially interested in businesses with demonstrated success and leadership in their field, represented by a $1million+ budget or some other indicator of similar standing in their industry.


THE WAVES: Do you have any suggestions about what to say when telling a potential member about the club?


BETH: First, I like to understand what the person I’m talking to is interested in. Usually I can find a tie between our work as a club and their interests. I sometimes share my motivations for joining: love of learning, the network people committed to making a difference, the Milwaukee Rotary Centennial Arboretum project, to a name a few.


People often ask about attendance and if it is required. I let them know that it took me more than a year to manage my schedule to allow for weekly meetings, and that the more I have invested in Rotary, the more enjoyable it has become. I also will let them know that our average attendance is about 50%, and, if they are worried about the weekly commitment, coming to luncheons two times a month is a great starting point.


THE WAVES: Matt, how do you describe the value of Rotary membership?


MATT: When you join the Rotary Club of Milwaukee, you join a group of nearly 400 of Milwaukee’s dynamic business, professional and community leaders, selectively chosen. You’ll be part of a group of Rotarians that make great things happen. And you’ll join a worldwide network of over 1.2 million men and women who make a difference in the lives of people in their communities and around the world.


THE WAVES: So, now that I have someone in mind who would be a great Rotarian, what’s next?


BETH: Bring them to lunch. Rotary will cover the cost of a prospective member’s lunch. Please let the office know no later than noon the Monday before the luncheon. If the prospective member is interested in joining, please then let the office know so that information and an application form. The proposer works with prospective member to complete the form -both have sections to complete. The proposer then submits the application to the Rotary office. On the first Tuesday of each month, the committee reviews applications and approves, declines or requests more information. The list of approved members is sent to the Board for approval. Approved proposed members are published in WAVES. Then, then new member is introduced at a Tuesday lunch.