Spotlight on the Good Works of the RCM Community Trust: New Rotary Amphitheater Signage

Concert-goers and visitors to the lakefront will notice a shiny new addition to the Rotary Amphitheater at Discovery World – a bright new inlay in the Amphitheater flooring featuring the Rotary wheel. 


In 2004, the Rotary Club of Milwaukee raised $250,000 from members for the lakefront project that became Discovery World. Because RCM was one of the early major contributors, the club was given naming rights for the outdoor amphitheater overlooking Lake Michigan. Once the property was built, Discovery World realized they could use help with programming for the Rotary Amphitheater, so they approached the Maritime committee for ideas – which led RCM's highly acclaimed LIVE @ the Lakefront free original music series, just about to begin its seventh season.


As the concert series has grown from year to year, the Maritime committee agreed that it was time to update Rotary’s sponsorship signage at the Amphitheater to fit the grand surroundings. Production of the new signage was funded by a contribution from the RCM Community Trust.


New club and Maritime committee member Bill Robison, and his architecture firm Engberg Anderson, donated their time and talent to manage all design, subcontracting and installation.


“The RCM Maritime committee felt that the inlay design tastefully recognized our contribution in a way that ‘fits’ the outdoor marine environment and public facility, while also respecting the tremendous financial contributions others made to make Discovery World a reality,” said Maritime chair Dan Nelson.


LIVE @ the Lakefront supports the fundamental mission of the Maritime committee – to improve public access to the lakefront. The new Rotary signage at the amphitheater will strengthen Rotary’s connection to public programming encouraging community gathering and involvement. 


Dan and the LIVE @ the Lakefront crew unveiled the new design at the opening night of LIVE @ the Lakefront on Wednesday, July 9th. We hope many Rotarians will come out on Wednesday nights the rest of the summer to see the new signage and enjoy the concerts! For more information on this summer’s line-up, go to the Rotary website or